Icelandic store Epal was founded more than 40 years ago by Eyjólfur Pálsson. After completing his studies in furniture design in Copenhagen, he returned home to Iceland and realised the country was missing a space where people could view and purchase quality designer products. Epal was born and it has since supported Icelandic designers and strived to help them present their work and production, thus increasing Icelanders' understanding and interest in design.